Sebastian Professional

A disruptive base business activation focusing
the brand’s most iconic products.

Our Story

Rules are meant to be broken. Sebastian knows it, and we know it. Celebrating the brand’s unique product textures coupled with its innate desire to shake things up, we developed one idea: Textural Disruption.

The Challenge

Make Wella a contemporary modern beauty Brand that can move from b2b selling to engaging with its different audiences.

Our Solution

Through the bold idea of "Textural Disruption", we brought to life the top 10 bestsellers across packshots, CGIs, and social media content. Emphasizing the brand's timeless relevance among digitally-minded millenials and creative artists alike.