System Professional

New Visual Identity

Beauty born from Science

 

Our Story

From scientific diagnosis all the way through the consumer experience, we leveraged a fresh visual language and ignited a new narrative for the brand. Using human touch and emotions on all assets.

The Challenge

Create a new world from science to salon, while leveraging a premium high-end positioning. Enhancing the brand by injecting sensoriality, humanity, modernity and dimension into its yearly campaigns.

Our Solution

Elevating the brand
whilst maintaining the technicity and scientific expertise it is valued for, we provided new assets for every high-end salon professional. Keeping end-consumers in mind, we fashioned digital solutions able to address their unique needs.

Talents:
Photograph Beauty:
Maurice Sinclair
Photograph Texture: Sandra Pointet
Videographer / Film Director:
Piotr Stokłosa