Wella Professional

A charge optimism you can feel!

Our Story

For over 140 years, Wella has been delivering innovations and services that enable hairdressers’ creativity. The company’s story begins in 19th century Germany, with the vision and passion of one hairdresser, Franz Ströher…

The Challenge

Make Wella a contemporary modern beauty Brand that can move from b2b selling to engaging with its different audiences.

Our Solution

Injecting some strategic fundamentals to inspire and define what they mean by “move the world forward through the power of positive change” which are added some optimism, togetherness, authenticity through people, through light and natural hair movement.