Oenobiol
Creative Pitch from Select World in 2020
2nd finisher
Aimer. Rayonner.
Love, to Shine
The Objectives
Strengthen the desirability and competitiveness of the brand to set out again to conquer new consumers, younger (30+) and more expert
1. Redefine the brand concept
2. Reinventing the female model
3. Strengthen brand expertise
4. Deseasonalize Oenobiol to make
it relevant throughout the year
Our Approach
Understanding values of Oenobiol and what motivates it
What are the purpose and values that guide & inspire Oenobiol.
What is the brand personality.
Immerse yourself in your history to imagine the future
Love your past to live your future.
To listen of a changing world
Lead the changes so they don't lead you.
Our Concept
The Truth:
Beauty has nothing to do with cultural standards or rules of symmetry, Beauty has to do with the ability to hold light.
Brand story:
By capturing the power of light in a capsule,
Oenobiol enables every woman to light up her beauty,
Making her fall in love with herself again, every day
And radiate from the inside out, to shine her inner light.
Creative Pitch from Select World in 2020