The Challenge

Create a new world from science to salon, while leveraging a premium high-end positioning. Enhancing the brand by injecting sensoriality, humanity, modernity and dimension into its yearly campaigns.

Our Solution

Elevating the brand whilst maintaining the technicity and scientific expertise it is valued for, we provided new assets for every high-end salon professional. Keeping end-consumers in mind, we fashioned digital solutions able to address their unique needs. A holistic approach taking it all into account, year-round.